Qualitative Research:
Qualitative research uses individual in-depth interviews, focus groups or questionnaires to collect, analyse and interpret data on what people do and say. It reports on the meanings, concepts, definitions, characteristics, metaphors, symbols and descriptions of things. It is often exploratory and open-ended.
Quantitative Research
Quantitative research uses statistical methods to count and measure outcomes from a study. The outcomes are usually objective and predetermined. A large number of participants are usually involved to ensure that the results are statistically significant.