A precise definition for qualitative research is difficult to pin down. There is a lot of debate in the literature as to its exact meaning and scope.
However the differences between qualitative and quantitative research can be highlighted by five different distinctions:
(Taken from Denscombe, M. (2021 ) The good research guide: research methods for small-scale social research projects. 7th edn. London: Open University Press, pp.47-9).
Wheel of research:
This tool designed by Savin-Baden and Major (2013) can help researchers to identify the essential choice moments when planning their research. It helps show how these work together to build up and plan your research.
Savin-Baden, M. and Howell, C. M. (2013) Qualitative research: the essential guide to theory and practice. London: Routledge.